Event brand film · 2026
Vertiv × GITEX Africa 2026
A brand film and an original mascot for the first GITEX ever held in Africa.
PlayingVimeo · HD01 — The need
Vertiv wanted a memorable presence at GITEX Africa Morocco 2026: a brand film on par with major international tech campaigns, telling the story of the invisible infrastructure behind AI.
02 — The constraint
No shoot. An original character had to stay perfectly consistent from one setting to the next — from the data centre to Earth orbit — for the whole film.
03 — The CTRL AI answer
We created a giraffe mascot in Vertiv's colours as the thread of the story. Each environment was designed like a painting, with consistency workflows to keep the same character in every shot. Voice-over, music and sound design were produced and mixed in-house.
04 — Delivered
- Brand film / event trailer
- Mascot character design
- Voice-over, original music and sound design
05 — Result
A brand film delivered as a 4K master, with zero shoot days and a mascot that stays identical from the first shot to the last.
Film stills
