The studio
A film studio without a set.
CTRL AI was born in Casablanca from a simple conviction: generation tools can now produce cinema-grade images — as long as they're in the hands of people who know how to tell a story.
We produce ads, always-on content and memorable films for brands, agencies and institutions — in Morocco and internationally.
Our principles
What guides every production.
Story first
Every production starts with an intention: what should the viewer feel, remember, do? The tool comes after.
AI as the engine, not the pitch
Our clients don't buy AI. They buy videos that work, delivered faster. AI is the reason it's possible.
Proof, not promises
We only publish what we have produced and what we can show. No invented numbers, no “guaranteed results”.
A clear framework
Scope, deadlines, revisions, rights and payment are written down before we start. That's what protects quality — yours and ours.
Method
A filmmaking team, augmented.
Writing, art direction, generation, animation, editing, voice, music, grading: the whole chain is handled in-house. For every shot we pick the best tool, and we stay in control of the result.
- Seedance
- Kling
- Veo
- Flux
- Midjourney
- Nano Banana
- ElevenLabs
- Suno
- DaVinci Resolve
CTRL AI Lab
Our original productions.
The Lab is where we test new formats without a client brief: historical series, conversation formats, visual experiments. What works here becomes a method for our clients.
Casablanca → the world
Rooted in Morocco. Built for the world.
We know Morocco's visual codes, languages and audiences — and we produce at the same level for international clients, from Casablanca to Tunis.
French, Arabic, Darija, English: our films speak their audience's language.
Meet usNext step
A brief, a deadline? Let's talk.
Tell us about the project. In 30 minutes you'll leave with a clear recommendation — which offer, what timeline, what budget — even if it isn't with us.
Reply within 24 business hours · first 30-min call on us