Official trailer · 2025
SILEJ 2025
The official trailer for the International Children's and Young Adult Book Fair.
PlayingVimeo · HD01 — The need
Announce the 2025 edition of SILEJ (8–16 November) with a film that speaks to children, parents and book professionals alike.
02 — The constraint
An intergenerational audience, and an imaginary world to bring to life — the book as a gateway to travel and discovery — without falling into a classic commercial.
03 — The CTRL AI answer
A dreamlike world, entirely generated: books flying over Casablanca, pages taking off in front of the Hassan II Mosque, children reading among castles of light. Fluid animation, expressive typography, warm narration.
04 — Delivered
- Official trailer
- Versions for the fair's communication
05 — Result
The fair's official 76-second trailer, adapted for its communication.
Film stills
